Media and Marketing

Media and marketing of alcohol

Why does alcohol
advertising matter?

Media and Marketing

Every day in Australia, young people are exposed to increasing levels of alcohol advertising and marketing. Alcohol advertising and promotion encourages positive associations with alcohol and links drinking alcohol with attractive symbols and role models.

For example, beer advertisements often suggest that the product can help the drinker to be more relaxed, happy and successful; and advertisements for “alcopops” (alcoholic lemonades) often link consumption of the product with social, sexual and business success.

How much alcohol advertising is there in Australia?

Alcohol companies spend more than $125 million per year on advertising in Australia, mainly on television, billboards and magazines. It is important to note that this figure only includes advertising – it does not include sponsorship, point-of-sale, internet, or other marketing activities.


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Media and marketing of alcohol information
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